Becoming an Internet marketer

It's the sort of thing that can happen to anyone. Perhaps you've finally had it with rush hour traffic. Maybe you or your spouse just lost a job. Maybe you'd just like to someday work at home and only go to work because you love your job. Maybe you want to start a family but don't feel you can downsize to one income. Maybe… Well, you get the idea. It happens in that mental space where you're thinking about how you can better your life, believing there's got to be other options besides the ones you've been considering.

You start thinking about becoming an Internet marketer. Is it really possible–for you? The journey begins, and it will change your life.

Becoming an Internet Marketer begins with an important mental shift

Before you make your first consistent sales, somewhere during the hours of training, somehow in between finally understanding search engine optimization and still unclear about the varying degrees of quality backlinks, sometime during the building and promoting of your first honest to goodness campaign, the change begins and you know you are really truly becoming an Internet marketer. The first sign of change is in your own mind.

It's a change of mindset more than anything. Externally your life is still the same, but inside you have changed. Unmistakeably. Irreversibly.

You see, we tend to think of the Internet as a place to gain information and pass the time. Most people use the Internet for entertainment and convenience. And then when you initially research becoming an Internet marketer you're treated to beautiful pictures of a life of leisure on the beach if you just purchase and have faith in their great opportunity, ebook or software. You start getting this picture in your mind of momentarily interrupting your sunbathing to slowly open your laptop and type in a few phrases–just enough to make a couple grand so that you can go back to sipping your margarita and reading your magazine, and maybe take a swim in the pristine water, with financial peace of mind.

As long as we're thinking about the beach, let's talk about the beach and the people who spend time at the beach. These are the people in their swim suits, lying on towels under big umbrellas or cabanas, lounging in the water with some inflatable form of relaxation, building sandcastles and splashing with their children. In short, the people who are there to have a good time.

Then there are the lifeguards. They are the ones sitting in the high chairs intently watching everyone from one side of the swimming area to the other. You might also see them patrolling the beach by walking along the shore or trolling along in boats just beyond the swimming area. They are looking for any signs of trouble and are ready to jump in and rescue a swimmer from a fun afternoon ending in tragedy. They are the ones who came to work.

They're all at the beach, but a few–the lifeguards–are there to work, and their approach and experience of the beach is entirely different from all the people who came to have a good time.

And that's how it is with people using the Internet. Most are there to have a good time, to make their life more convenient, to connect with their friends, to look up a topic of interest. The Internet marketers are there to work. They are there to make money. They don't just visit websites; they build them. They don't just write random copy; they carefully optimize everything they write for strategically chosen and researched keywords.

Soon that will be you. And just like that, as you are becoming an Internet marketer, you will know that's you. You will have made that important mental shift. With that shift comes pride. You are in a real occupation, and you understand that. Internet marketing isn't just Internet surfing that happens to pay money. It's a real job with real skills to learn, real techniques and even some scientific rigor (I've found Internet marketers have set up some of the best controlled experiments to rival anything going on in a physical laboratory!). With that shift comes confidence. Since it's a real professional occupation with real skills, there are predictable outcomes. If you learn the skills and follow the steps, you will succeed in making money.

In becoming an Internet marketer you are becoming a highly skilled professional just like the lifeguard on the beach. Understanding and internalizing this reality will make all the difference to your career.

Becoming an Internet marketer changes how you use the Internet

One of the interesting aspects of Internet marketing is that as far as anyone around you can see, you're doing the exact same thing those people who just surf the Internet are doing. You're sitting in front of a computer, tapping on the keyboard and clicking with the mouse and staring at the screen. You look exactly like the next guy on the Internet. For all anyone knows you could be just wasting time or playing games. Some aspects of Internet marketing even have a lot in common with the best video games.

But the similarity ends with what people can see. An Internet surfer and an Internet marketer approach the Internet in two entirely different ways. Just like the lifeguard at the beach views the beach in a whole different light than the people out to have a good time, the Internet marketer looks at the Internet a whole different way. A sure sign that you are becoming an Internet marketer is that you too are changing the way you view and use the Internet.

This is an important point because initially, a lot of people who want to be Internet marketers continue to approach the Internet from a consumer point of view. One reason all those get-rich-quick-on-the-Internet schemes work so well while continuing to be ineffective for most people is that for the most part, even the ones who long to make money on the Internet still have a consumer mentality. They really want to just surf the Internet and somehow make that pay. I know because I've been there. They want to consume a package that promises to make them money, but they're still not at the point where they are ready to actually create anything.

Becoming an Internet marketer means becoming a creator. You aren't online to consume anymore. You are online to create. You're going to create a website, you're going to create content, you're going to create something that engages your readers. Then you're going to create articles and more articles. You might also create special landing pages and you might even create targeted pay per click ads. All of those things you're creating are going to add up to a well crafted campaign whose main purpose is to convert those interested Internet surfers into customers. If you are promoting the whole field of online marketing, you get the added excitement of converting many Internet consumers into creators like yourself.

But becoming an Internet marketer doesn't end with becoming a creator. After all, millions of people who don't earn a dime on the Internet do create content. The difference, though, is that the content you as an Internet marketer create has an overarching purpose and plan to generate income. Take participation in forums for example. Both Internet surfers and Internet marketers participate in forums. The difference is that for the Internet marketer the participation is purposeful beyond the topic of the thread he happens to be on at the moment. He wants people to visit his site and buy his product. He participates in forums with that purpose in mind. He contributes relevant answers, he tries to help the people who have questions he can answer. But his real reason for being there is found in the signature lines, where he has an enticing, but subtle link to his website. Most of the others in the forum are either there to pass the time or get a particular question answered and then move on with their lives. He's there to get some traffic and some backlinks.

The change from Internet consumer to Internet marketer will take some time, and honestly even the best Internet marketers might become Internet consumers in their time off. But it is a change you will notice and recognize. As you learn more about how the Internet works and how you can work the Internet to earn a living or some extra cash, you will notice more and more that you are crossing over and becoming an Internet marketer.


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