5 Free Twitter Analytics Tools: How Do They Measure Up?

There are literally hundreds of tools out there in the Twitter Universe or Twitterverse. So far Twitter has not released much in the way of analytics tools for the the general public. Nothing like Google Analytics or Facebook Insights for Twitter are available built-in yet. Let me share a few of my favorite free Twitter analytics tools with you now.

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Top 5 Free Twitter Analytics Tools list

  • Twitalyzer
  • Twitter Counter
  • Twitaholic
  • CrowdBooster
  • TrueSocialMetrics

Twitalyzer

Twitalyzer is a tool that comes in both free and paid versions. The free version gives you access to 3 great reports: your Profile, Metrics, and Reach. Your profile displays an easy to scan dashboard including three of your influence scores as well for Twitalyzer, Klout, and PeerIndex. The Metrics report provides trend data for 29 key areas. Reach is a very cool dashboard that shows both your potential and effective reach. These numbers are conservatively based upon a list of the most influential people that interact with you. Every few days you can manually update your data if you need to. You can also analyze other twitter accounts as well. This is good way to do some quick research on people or brands that you are targeting. The paid version of Twitalyzer ranges from $4.99 to $99.99 per month and includes many more features if you need them.

Twitter Counter

Tracking basic stats over time is Twitter Counter’s forte. You can even add a nice badge to your blog or web site to show the world your progress. It’s easy to see trends in your followers, people you follow, and number of tweets. You can choose time frames from weekly through 6 months of data at a time. Here is a number of followers comparison of @petertrapasso to @ericttung accounts over a 3-month time frame. You can also get access to additional features and functionality with a paid account which ranges from $15 to $150 per month . Next up we visit Twitter Counter’s little brother.

Twitaholic

Like it’s big bro, Twitaholic measures how many followers your Twitter account has. Beyond that, it ranks your account based on that metric over time. You can easily find out where you rate versus all twitter accounts or just those in your local area as defined in your Twitter profile. Last time I checked I was #550 out of the Top 600 for San Francisco. Not bad considering that is where Twitter HQ is. Maybe I have some work to do as I only rank #53,400th overall!

CrowdBooster

One of the nicest looking social media dashboards is included with Crowdbooster. In addition to being the prettiest you get to view your metrics by impressions, follower growth, influential followers, or top retweeters. You can easily make a list of your top retweeters by impressions and give them additional attention and thanks. Crowdbooster will even send you a weekly email that summarizes your metrics. Highlights include the times to reach the most people when you tweet and the tweet with the most impressions for the week. All of this is included with your free 30-day trial Bronze account ($9 per month). Up next, one to watch TrueSocialMetrics – just launched, remember this one is still in alpha/beta.

TrueSocialMetrics

TrueSocialMetrics does more that just analyze your Twitter metrics. This tool appears to have been inspired by a blog post from Google Analytics guru, Avinash Kaushik, Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. In his post Avinash argues that simple counting metrics which are still popular today do not tell us what actually matters in social media. Instead we should measure success using metrics that, “…actually measure if you are participating in the channel in an optimal fashion.”. Even though it is in alpha you can link up and analyze your Twitter, Facebook, Google+, blog, YouTube, and even Pinterest accounts. Read Avinash’s post for more information and give this one a try.

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Image Crowdbooster press kit (screenshot)


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