DEVTOME.COM HOSTING COSTS HAVE BEGUN TO EXCEED 115$ MONTHLY. THE ADMINISTRATION IS NO LONGER ABLE TO HANDLE THE COST WITHOUT ASSISTANCE DUE TO THE RISING COST. THIS HAS BEEN OCCURRING FOR ALMOST A YEAR, BUT WE HAVE BEEN HANDLING IT FROM OUR OWN POCKETS. HOWEVER, WITH LITERALLY NO DONATIONS FOR THE PAST 2+ YEARS IT HAS DEPLETED THE BUDGET IN SHORT ORDER WITH THE INCREASE IN ACTIVITY ON THE SITE IN THE PAST 6 MONTHS. OUR CPU USAGE HAS BECOME TOO HIGH TO REMAIN ON A REASONABLE COSTING PLAN THAT WE COULD MAINTAIN. IF YOU WOULD LIKE TO SUPPORT THE DEVTOME PROJECT AND KEEP THE SITE UP/ALIVE PLEASE DONATE (EVEN IF ITS A SATOSHI) TO OUR DEVCOIN 1M4PCuMXvpWX6LHPkBEf3LJ2z1boZv4EQa OR OUR BTC WALLET 16eqEcqfw4zHUh2znvMcmRzGVwCn7CJLxR TO ALLOW US TO AFFORD THE HOSTING.

THE DEVCOIN AND DEVTOME PROJECTS ARE BOTH VERY IMPORTANT TO THE COMMUNITY. PLEASE CONTRIBUTE TO ITS FURTHER SUCCESS FOR ANOTHER 5 OR MORE YEARS!

Content Rules by Ann Handley & C.C. Chapman

This article was inspired by Ann Handley's & C.C. Chapman's Content Rules . If you enjoy this article then consider purchasing or borrowing the book.

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How to Successfully Sell Products on the Internet

“With any piece of content, you’ve got a very narrow window – often less than eight seconds, according to some reports – to engage someone before they click away.”

Rather than beating your website’s viewers over the head with advertisements, create informative and absorbing content. People don’t surf the Internet because they desperately want to see ads. They want to be entertained!

Social media—Twitter, Facebook and Linkedin—can generate traffic to your website. Instead of overtly attempting to sell products to people, develop “customer-focused” content that naturally leads your audience into viewing your commodities. In order to direct heavy traffic towards your website, develop content loaded with keywords that search engines will pick up on.

Know yourself and know your customer. What do you want to communicate to others and why have you decided to do it with the Internet?

Constantly revitalize your online content, so that search engines can easily locate it. Give yourself goals and stay dedicated to your content.

You can maximize the success of your online content by following these 11 recommendations:

  1. “Embrace being a publisher” – Whether you are blogging or posting to Twitter, realize that you are essentially publishing online. Put out content others will read.
  2. “Insight inspires originality” – Find your niche and understand what causes people to read your work.
  3. “Build momentum” – Create content that turns readers into consumers. Use triggers that will subliminally cause your audience to want to buy your products.
  4. “Speak human” – Use a voice that sounds natural and conversational. Jargon often confuses readers and turns them away from sites and products.
  5. “Reimagine; don’t recycle” – Find ways to use your “big idea” through more than one online platform. Schedule your activities, so that you can put out new content and draw in readers consistently.
  6. “Share or solve: don’t shill” – Create informative content, not giant advertisements.
  7. “Show; don’t just tell” – Use success stories that involve your product to make it appear more appealing.
  8. “Do something unexpected” – Today’s Internet users respond most positively to unique content or approaches to content.
  9. “Stoke the campfire” – You will continue to generate online conversations, if you consistently put out new quality material.
  10. “Create wings and roots” – Develop content that will work with multiple platforms and browsers. Your content should be deeply rooted in your passion or your company’s goals.
  11. “Play to your strengths” – You should be an “expert” on the content you put online. You may not have the most popular blog or Twitter account, but whatever material you produce should be of the highest quality.

Remember, the secret to selling products online is to create content that leads to a discussion of your product. A “listening dashboard” can help you determine what people feel about your topic. Google Reader and Google Alerts will aid your content development process by telling you what people want. Develop honest and relevant online materials, and your products will get their needed exposure.


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