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Leading the Learning Revolution by Jeff Cobb

This article was inspired by Jeff Cobb's Leading the Learning Revolution . If you enjoy this article then consider purchasing or borrowing the book.

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How to Make Money on the Education Market

“If you are an excellent teacher…you have the makings of an excellent marketer, and vice versa.”

Today, the economy is as dynamic as it has ever been. With the advent of the Internet age, learning is now accessible to adults seeking a convenient out of the class room education.

Salman Khan, the founder of the Khan Academy, has created over 2,000 educational videos, which have garnered an ardent following of teachers and students. Two of aspects of Khan’s personality made it possible for him to have provided 150 million online lessons to consumers—competence and a hearty ambition.

From the “massive open online course” (MOOC), which Stephen Downes and George Siemens created as a extensive online enterprise, to educational multiplayer games, active participation in educational online experiences leads to social education and breaks down barriers. Colleges and universities have realized the importance of providing an online education, and the usage of online materials has become the norm.

If you want to make money on the education market, you will have to determine what niche of consumers will want the knowledge you can offer. When promoting your informational commodity, focus only on people who may become regular users.

You must acquire at least 1,000 regular consumers, who will buy everything you sell, in order to create a useful perpetual clientele.

Approximately 50,000 to 100,000 people should serve as the primary foundation of possible clients, and 1,000 true followers can be obtained from them.

When determining who to target, use online survey methods. Social media can also be a valuable resource. After you have ascertained your target market, create an ad on Google for a “minimum viable product.” Too much time and cash should not be spent on your product until you have a “minimal viable audience” interested in buying such a resource.

Use an email list for marketing purposes, such as MailChimp and Constant Contact.

The four most popular business models for an educational undertaking are as follows:

  1. “The P community model”- P represents “purpose x passion.” This business mold should be used to educate others on simple skills that can always be sharpened.
  2. “The flipped model” – This model entails giving free and beneficial information to customers before charging them. You can make consumers aware of your proficiency in your area prior to their purchase.
  3. “The virtual conference model”- Using a webinar or webcast program to immerse customers in educational conferences, this model takes full advantage of the Internet’s unique ability to bring visual information to consumers.
  4. “The massive model”- This model involves cooperation with other educators, so that you all can bring your assembled information to an audience.

Finally, brand your information in a way that is unique solely to you. Don’t try to please everyone, but instead focus on your target audience and make them feel part of a community. Whatever you use to implement your idea, make sure that you retain full power over the editorial process.


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