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Get Relevant Backlinks

Part I

We all know we want traffic for our websites, and a big reason to publish articles leading to a website is to get that website traffic. But that is not the only part of the picture. We're also aiming to get relevant backlinks, and a lot of them.

So, what are backlinks? Simply put, a backlink is a link back to your site from a different site. So let's say you own a website called My Website. If I put in a link to your site right here like this: http://mywebsite.com, that's called a backlink.

That was easy, right? But wait, there's more. Not all backlinks are created equally. All I did in the above backlink was type in the url to your website and added a hyperlink. That will help it inch up a smidge in page rank under the keyword http://mywebsite.com. Wow! Isn't that great?

Not really. People do not type exact website addresses when they search Google. You want something called a relevant backlink. A relevant backlink is a keyword hyperlinked to your website, also called an anchor text backlink. So, what's your website about? Let's say it's about chocolate eclairs. I decide to write a post on my own site that talks about chocolate eclairs and links to your site. This time I give you a relevant backlink. I write:

Chocolate eclairs have been with us for many years. They are delicious and filled with wonderful sweetness.

In the above example I would hyperlink the words “chocolate eclairs.” Those words would have the same link to your website, and someone clicking on it would get to the same place. But this time, I used one of your keywords, and because of that your site now will climb in page rank under the keyword “chocolate eclairs.” Now I've really done you a favor because people looking for that sort of thing are going to type in “chocolate eclairs” into Google.

It is always nice when someone else provides a relevant backlink to your website. However, you don't have to wait for this to happen. Let me tell you how you can get those very important backlinks yourself.

There are two types of websites where you get relevant backlinks that you build yourself. The first is the article directories. Read through my article titled How to get free traffic to get more information on how to make the most of that resource.

The second type of website that can help you get relevant backlinks is the social bookmarking variety–Twitter, Facebook, StumbleUpon, Digg, and hundreds more. Submitting to social networking sites is a somewhat different process than submitting to article directories, and I will cover it in more detail in Part II. But I do want to tell you about this nifty website called Social Poster (http://socialposter.com) that will help you to take care of all your social bookmarking submissions in one place. It's not an automatic tool. It's just a central place to coordinate your submissions, and it does prefill most of the submission forms, saving you lots of time.

Part II

The process you follow to get relevant baclinks with social bookmarking sites is similar to getting backlinks through article marketing, except you don't have to write an entire article. The other important difference is that you usually won't be able to anchor your backlinks like you can with an article, as the bookmarking sites have a separate field in their form for urls and do not allow urls in the text.

The first thing you need to make sure you do when submitting your web page or article to a bookmarking site is to use the keyword you are targeting in the title, in the tag form, and several times in the text you use to describe the url you are submitting. For example, if I was going to submit this particular page to a social bookmarking site (and I just might do that after I'm done writing it), I would write a short description of the page using the targeted keyword “Get relevant backlinks.”

Here's what I might write:

Are you looking for an easy way to get relevant backlinks to your website using social bookmarking sites like Facebook, Twitter, and Digg? This article covers how to get relevant backlinks using your targeted keyword phrase even though you can't anchor your keyword text. It also goes over how to use SocialPoster to semi-automatically submit your web page to many sites. It also explains why it is important to submit links to web pages, not your main domain, to get relevant backlinks from social bookmarking sites.

Some sites allow more text than others, so you will have to adapt the text to fit each site. If it's Twitter, you can pretty much fit in the targeted keyword and the url. But sites like Digg and Reddit will allow more text. The more text you use, the more times you want to use your targeted keyword. A nice touch I will do when I do submit this page is to change my list of examples to include the bookmarking site I am submitting the page to.

You might have noticed I said web page, not website, and that is deliberate. One thing you do not want to do is submit your domain url to a social bookmarking site, even if you have an amazing content rich home page. The reason is that most social bookmarking sites consider domain submissions to be spam, and for good reason. They are not about collecting lists of interesting home pages. They are looking for unique and interesting web content. For most websites, the really interesting content is in the pages where you add articles, blog posts, etc. Home pages tend to be more generic and as such are not suitable for a social bookmarking site.

OK, on to SocialPoster. When you go to SocialPoster's main page, you will see a list of around 79 social bookmarking sites. After the name of each site is an R for register and an L for log in. If you don't yet have an account with the site, click the R and it will open up a new window for you to open an account. If you already have an account, click on the L and it will open up a new window and allow you to log in. Be sure to understand the type of content each site is looking for before submitting anything. You don't want to submit a link to your web page or article unless it is relevant to what the site is looking for. Sites like Digg and Reddit are open to all kinds of content, but there are others that are specific to a particular subject. If you submit something that is unrelated, that will be considered spam.

To select the sites you want to submit to, deselect all of them, then check the ones you want to post to. Then fill out the information–your text and url into the form on the right side, and then click on the start posting button. It will pull up a list of the selected sites. Each one will have a link to post. You go through each site one by one by clicking on the link. Then you make any customizations to the prefilled form and submit.

SocialPoster is a nice tool because it automates the basic task of filling out the submission form, and it serves as a central place to keep track of all your bookmarking sites. But it doesn't automate the actual submission part. You still check over your submission and customize it to fit the target site, and then you submit it. I think it combines the best of both worlds. You get to keep organized and save some time, but you're not turning over your actual submission to robots.

This is how to efficiently get relevant backlinks using social bookmarking sites. These backlinks will help boost your website's page rankings and generate some traffic, both of which are important to a successful online marketing campaign.

Marketing


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