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E-Newsletters Can Still Be Great Marketing Gear

A topic of debate nowadays is whether e-newsletters are still efficient, or gone are the days of their open and wide use. The topic has been played with by many Internet marketing experts, and while many of the experts have given their verdict that it is the end of the e-newsletter circulation era, others are saying that they can still be effective with a little change in the marketing and circulation strategy.

The Successful History Of Email Marketing Campaigns

Earlier marketing was quiet easy. Online marketing had one important weapon in it, and that was email marketing. Business owners simply used to put in all business related and site related information in an interesting manner inside their site’s newsletter, and then blasted that off to innumerable people from a big list. They collected this list with some effort given over a long time, or just bought the list from another expert.

But what turned the whole strategy so negative before users, that people started thinking before blasting emails? It was nothing but the initial success of the method - that only turned out to be the reason to kill the practice.

Initially when the emails were blasted, the audiences were new to this kind of marketing or advertisement, and they reacted quite well by opening the mails, and reading them throughout. Ultimately many of them subscribed to the services, and many showed interest in the products in future. This was the initial success story, and this made email marketers happy, as they could easily reach their target sales within a short time through this method.

How Things Changed That Led People To Misbelieve In Marketing Mails

However gradually things changed when fraudulent messages started creeping in emails, and excessive bombardment of marketing emails started taking place. Together these reasons were enough to irritate the audiences to such an extent, that emails from any stranger started landing up in spam folders of most email accounts. Both users and the email accounts became strict in their vigilance of spam mails, and what was once known as marketing emails suddenly got considered everywhere as spam mails regardless of their internal content.

This is where the whole internet marketing strategy met a setback, and marketers who had been happy through the past years with the success of email marketing campaigns, started thinking of some other ways to succeed. They didn’t want to totally abolish the actually once effective system of email marketing, and just started thinking of finding another way round to reach the same goal. Thus some experts came up with these newly formulated strategies.

The Concept Of Marketing Automation

Now experts have come up with a new strategy of “marketing automation”. This new strategy is to automate the marketing with the application of auto-intelligence so that information gets spread in a systematic pattern and presentable way without irritating users. The refurbished concept has come up with great promises, as it actually showed some good results, and people have started reading marketing emails once again. What the experts implemented here are worth a look.

Grouping Your Readers

First you will have to select and decide that who are going to be your target audience. Instead of sending a mail to all members in a mailing list, if you categorise the list into segments of people of different age groups, gender and demographics, then it would be easier to target your audience. In fact then you would be able to put up the same piece of information before each group in a more presentable and appealing way for the group.

Bring A Twist In The Presentation

The next thing you should keep in mind is that, if you send the same information everywhere, it will look spammy, and also may not evoke interest in your readers. But if you send different mails with a twist in the matter to the recipients, then there would be better chances of getting more replies. If you start getting replies, then you must follow and find out that which pattern of writing is fetching you the replies, and would have to consider the pattern as the most liked pattern by your readers. This will show you the path better in case of further email marketing to write in a way that will be more close to your readers’ hearts.

Giving In Some Gifts

Gifts are loved by all people. Anybody would love to get a surprise or a gift which will definitely be nice, free and something of utility. Thus it’s a nice idea to send in free gifts inside emails. These will evoke the interest of recipients, and many would go through the letter only to know about a certain offer, or a discount, or some attached coupon code inside. And definitely the offer should be a working one, and not a cheap and false joke to just lure the consumers.

If consumers find a coupon code or the mention of an offer inside a newsletter or marketing mail actually working, then a relationship of trust would be gradually established among the marketer and the consumer, and in future the marketer will surely get some sales from this consumer. This is a great way to buy consumers.

Provide Useful Information

Another reason consumers start trusting a site owner and his newsletters are the true and updated information they get there. If the newsletter is not a stereotypic one stating the company, its history, product sales etc; and would instead contain useful information about market trends, current affairs, safe buying tips etc, that most customers would be interested in, then they will get great response.

Stay Updated And Update Your Consumers Too

If you get a list of consumers who have started trusting you, and following your periodic newsletters together with promotional offers, then you also should update your site and business, and continue to throw nice offers for existing customers, and getting newer customers. This way the relationship formed between you and the consumer won’t collect dust due to inactivity on your part. Most companies do this thing by sending sales letters and offers regardless of the consumers joining their site for buying something.

Category: Marketing


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