DEVTOME.COM HOSTING COSTS HAVE BEGUN TO EXCEED 115$ MONTHLY. THE ADMINISTRATION IS NO LONGER ABLE TO HANDLE THE COST WITHOUT ASSISTANCE DUE TO THE RISING COST. THIS HAS BEEN OCCURRING FOR ALMOST A YEAR, BUT WE HAVE BEEN HANDLING IT FROM OUR OWN POCKETS. HOWEVER, WITH LITERALLY NO DONATIONS FOR THE PAST 2+ YEARS IT HAS DEPLETED THE BUDGET IN SHORT ORDER WITH THE INCREASE IN ACTIVITY ON THE SITE IN THE PAST 6 MONTHS. OUR CPU USAGE HAS BECOME TOO HIGH TO REMAIN ON A REASONABLE COSTING PLAN THAT WE COULD MAINTAIN. IF YOU WOULD LIKE TO SUPPORT THE DEVTOME PROJECT AND KEEP THE SITE UP/ALIVE PLEASE DONATE (EVEN IF ITS A SATOSHI) TO OUR DEVCOIN 1M4PCuMXvpWX6LHPkBEf3LJ2z1boZv4EQa OR OUR BTC WALLET 16eqEcqfw4zHUh2znvMcmRzGVwCn7CJLxR TO ALLOW US TO AFFORD THE HOSTING.

THE DEVCOIN AND DEVTOME PROJECTS ARE BOTH VERY IMPORTANT TO THE COMMUNITY. PLEASE CONTRIBUTE TO ITS FURTHER SUCCESS FOR ANOTHER 5 OR MORE YEARS!

Get Users Involved

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The most extensive issue facing CRMs in the business world is the utter lack of inclusion of the actual users. CIOs and upper management choose, decide and implement CRM without ever consulting their users, the people who are going to be actively using the product day in and day out. Instead they pick a CRM that they think is going to work best, never once giving a thought to how the user is actually going to use it the product and how it may help or hinder them. And then, after months of the CRM barely being used, the shareholders question why such an expensive product was ever purchased and begin to question leadership and the issues of the company are compounded onto the deciding leaders who made the investment a reality. This can, obviously, cause much distress and problems within any business from large to small and it can so easily be avoided. Professional CRMs like the “Intelligent CRM” from Business Essentials and the like are great and useful, but if nobody uses them they’re just a waste of space on a centralized server.

What’s almost worst is having a CRM that is barely used, just enough to be spotty and filled with old useless information but enough that the CRM attempts to extrapolate data from it, giving at best vague metrics and at worst completely erroneous results. These issues are a simple thing to correct but it requires foresight and needs to be done well before a CRM is even considered, much less purchased and installed. While it may seem to be obvious that training your users in a specific CRM is the best thing to do, it’s actually one of the worst. You cannot expect every person to equally take to a program that they are not familiar with, do not regularly use and have no analogue to compare to. In this sense it’s actually going to drive your users away from the product because you’re essentially trying to force them into using a program they neither wanted nor think will benefit them. Over 18% of sales reps quit because of “incentives” that made a piece of programming integral to their job performance, but in reality was cumbersome and hard to use. The incentives made it a required piece when their job performance was reviewed and so they had to use it, but often quit or used it just enough to avoid a negative mark, resulting in poor data.

This could all have been fixed simply by getting the users involved in the process first. Polling them to see what sort of software they’re already using on a daily basis. Find a medium between them all that they all are familiar and use, and then with their help find a CRM that fits into that niche as best as possible. Do not decide for them, pick from a range of CRMs and allow your users to test them out initially, speak with companies like Business Essentials for trial licenses to get your users thinking about how to best use the product. When that is done, speak with them and let them choose what they think is going to best fit into their daily tasks so that they can use the CRM as easily as they check facebook or twitter. Only then should you proceed to the next stage.

And yes, even if you have to bribe them cupcakes, donuts, time off from actual work while being paid to be trained, anything that you can do to actively motivate your users to get in there and take it seriously is going to make serious dividends down the road when they’re effortlessly entering in data into the CRM as if it were second nature. You simply cannot put a price on good data like that, and it’s so often overlooked as being one of the simplest yet least done pathways to assuring proper, intact data is input into the CRM that can be trusted.

Invest in Training

Training your users is the next step in preparing them to use a CRM on a daily basis. While making sure they’re familiar and comfortable with the CRM before implementation is key, making sure they know how to use it properly is absolutely vital. By investing in training you’re making absolutely sure that your users are going to get the most use out of the CRM. Allowing them to use it swiftly and easily without much afterthought is going to give you the best data input imaginable and your users will thank you for the ease of use by constantly supplying fresh data for your CRM to aggregate and poll. As a result your company will flourish and the data will be reliable and useful instead of aged, spotty and erroneous.

Now of course you don’t want to force your employees to learn an absolutely rigid curriculum and as such you should invest in making a better training regimen for your employees so that they can feel comfortable while training. When an employee feels comfortable and valued they work harder. A key component of crafting this sort of workplace is to make sure that the employee is comfortable with the training set forth and that they were involved (or at least feel involved) in the process of selecting and confirming a choice for a CRM that in reality they are going to be using almost consistently while working at the company. You want to avoid at all costs alienating a large amount of your users because they’re going to be the ones entering in all the data that your CRM is going to be parsing and using to help guide your company on its path to larger profits, more leads and more sales closed. Without them putting in the time and effort your CRM is an expensive piece of 50 MB space on a server somewhere in the world getting no real use and being a literal waste of space. Making sure that your users are comfortable, confident and capable in their use of the CRM is absolutely integral to having a properly functioning CRM and all too many companies forget this. They think that somehow the CRM is magically going to get input from somewhere and they don’t care to think or know that an employee is going to be entering that data and it has to be done efficiently, properly and accurately or else the data is tainted and whatever conclusions the CRM derives from said data are going to be erroneous and possibly damaging to the company as a whole.


Article By: Penguin Writer


Commerce | Business


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