DEVTOME.COM HOSTING COSTS HAVE BEGUN TO EXCEED 115$ MONTHLY. THE ADMINISTRATION IS NO LONGER ABLE TO HANDLE THE COST WITHOUT ASSISTANCE DUE TO THE RISING COST. THIS HAS BEEN OCCURRING FOR ALMOST A YEAR, BUT WE HAVE BEEN HANDLING IT FROM OUR OWN POCKETS. HOWEVER, WITH LITERALLY NO DONATIONS FOR THE PAST 2+ YEARS IT HAS DEPLETED THE BUDGET IN SHORT ORDER WITH THE INCREASE IN ACTIVITY ON THE SITE IN THE PAST 6 MONTHS. OUR CPU USAGE HAS BECOME TOO HIGH TO REMAIN ON A REASONABLE COSTING PLAN THAT WE COULD MAINTAIN. IF YOU WOULD LIKE TO SUPPORT THE DEVTOME PROJECT AND KEEP THE SITE UP/ALIVE PLEASE DONATE (EVEN IF ITS A SATOSHI) TO OUR DEVCOIN 1M4PCuMXvpWX6LHPkBEf3LJ2z1boZv4EQa OR OUR BTC WALLET 16eqEcqfw4zHUh2znvMcmRzGVwCn7CJLxR TO ALLOW US TO AFFORD THE HOSTING.

THE DEVCOIN AND DEVTOME PROJECTS ARE BOTH VERY IMPORTANT TO THE COMMUNITY. PLEASE CONTRIBUTE TO ITS FURTHER SUCCESS FOR ANOTHER 5 OR MORE YEARS!

The Trees for the Forest

upload.wikimedia.org_wikipedia_commons_c_ca_mischwald.jpg

A common problem in businesses is thinking too small with their CRM. Essentially this is the same as focusing on the small facets they need, but not about the larger picture that they should be keeping in mind. While they’re focused on what specifics they might need, the focus of the CRM often goes lacking. This results in a CRM that can do what the company wants but does not do what they need, the difference may seem small but is one of the top ten mistakes with CRM that cause companies to collapse. With such a myopic focus a company will typically start with trying to accomplish their immediate tasks and then forget about how a properly configured and used CRM can be used to accomplish their goals for the company as a whole. While meeting your company’s immediate needs is admirable, a CRM is so much more and should be utilized as such.

Without an appropriate goal in mind, and without trying to find a way for CRM to assist in delivering that goal, 45% of new businesses collapse within the first 18 months. The beginning is just as crucial to a company and their choice of CRM as an already established or growing company. A properly - or improperly in this case - configured CRM can make or break a business in the modern era. There is a definitive need to have the required metrics and analytics at a company’s fingertips, allowing them to see the progress of their growth and what they need to do, or should not be doing in order to reach their goals. Bringing added value to customers and increasing revenue at the same time is one such popular function of a CRM. By allowing a company both to increase consumer loyalty by increasing perceived value and driving sales to new heights an “Intelligent CRM” such as found with Business Essentials is able to use market research and analytics to find the best pairing of products to create what a consumer will see as added value at no, or little extra cost. Through that perceived increase in value the consumers will have a higher purchase rate and therefore the company will increase both in perceived value and in sales closed all because of a properly configured CRM.

Aligning Goals and CRM

upload.wikimedia.org_wikipedia_commons_thumb_f_f2_u.s._navy_lt._james_david_2c_an_optometrist_working_with_the_pacific_partnership_2009_mission_2c_conducts_an_eye_exam_at_betio_sports_complex_during_a_medical_civic_action_project_aug._26_2c_2009_2c_in_betio_2c_kiribati_090826-n-xp948-011.jpg_800px-thumbnail.jpg

What most companies fail to do is match up their company goals with a proper CRM. A company should not only be looking for something that can immediately satisfy their needs, but also help to grow the business towards the goals they have in mind. The future should always be kept in sight as a CRM can be used to grow into specific markets by using an advanced CRM such as Business Essential’s “Intelligent CRM” which polls data across various financial, market and social media metrics to assess your company’s current growth and direction. By utilizing this information you’re able to pursue the direction that your company desires to go in. Without this sort of foresight most companies fail to know which direction to go and instead spread out equally in all directions. This is often a common and deadly business mistake that causes a business to specialize nowhere while at the same time not meeting up to the quality their customer’s often require.

It is important to remember that a nascent user base of customers is going to be on the whole more demanding than an established and loyal base. This is especially important when attempting to drive additional revenue and increase customer loyalty. Business Essential’s “Intelligent CRM” allows your business to pursue the strategies that are working, while removing those that aren’t producing the desired results and tying up sales in the process. By having a clear goal for what your company wants from a CRM, such as capturing a specific share of a demographic, “Intelligent CRM” like that from Business Essentials can make that goal a reality through their innovative “Lead Scoring” methods.

The way a company aligns their goals with their CRM is one of the most important aspects of having and properly utilizing a CRM to begin with. It’s easy to have a CRM that you bought “out of the box” so to speak, and just try to make it run. The problem is it’s not going to align very well with your business model, or how your business operates which is going to make it run very poorly or not at all do what you desire of it. This is why it’s important to align your business with the CRM, either by building out your CRM slowly, using only the most basic functions that are pretty much generally in tune with any modern business and then growing out the additional, more advanced functions as they relate to your company and your way of business. Some companies will prefer a greater presence on Social Media, others will need more of their contacts to be monitored and tracked and their data kept updated far more frequently than other. Still another company may have more need to monitor their vendors and particular suppliers who may end up changing frequently or pricing each other into a war that would make it advantageous to play off both to get the cheapest price that the company can negotiate for.

Either way you look at it, it’s not something that you can do simply and a CRM, like any powerful and immensely useful tool needs to be calibrated properly and in doing that said calibration you’re going to make your business run that much smoother and the profits therein should also rise. What’s most important however isn’t necessarily that you’re using a CRM, which is important in itself, but that you’re using your business to work *with* the CRM. Far too many people get a CRM and expect it to instantly work or conform with their way of doing things, except every business is different and a CRM is not an AI that can learn and adapt instantly, it needs to be instructed explicitly on how and what to do at what times.


Article By: Penguin Writer


Commerce | Business


QR Code
QR Code business_lessons_crm_-_big_picture (generated for current page)
 

Advertise with Anonymous Ads