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Beyond Borders – Part 1

Ecozone

The Del Monte pineapple cannery in Cagayan de Oro now operates as a special economic zone under the Philippine Economic Zone Authority (PEZA).

PEZA issued a certificate of registration for Del Monte Philippines to operate as “export enterprise” for processing food and beverage products at the cannery site, now called the Philippine Packing Agricultural Export Processing Zone (PPAEPZ).

The cannery's new 'ecozone' status is vital in helping transform DMPI into a global consumer food industry leader. Del Monte Philippines supplies about 20 percent of the global supply of processed pineapple.

To grow the country's export potential, increase foreign investments and ensure the competitiveness of Philippine products in the global market, PEZA extends fiscal as well as non-fiscal incentives to ecozone enterprises. Some 1,000 ecozone-based companies around the country, including Del Monte Philippines, help spur economic growth, create jobs and provide new opportunities for countryside development.

The cannery team works closely with PEZA to ensure operational activities within the new ecozone comply with PEZA regulations, including entry and exit of goods, merchandize and equipment.

Hitting a New Route

After logging in a “record year,” Team Del Monte mounts another campaign to “grow beyond borders” and steer a new course in the global food industry.

Del Monte Pacific Ltd. President and Managing Director Joselito Campos, Jr. and Del Monte Philippines GM and COO Luis Alejandro updated the management team on the State of the Business during meetings held at the Fort (Metro Manila), and at the Del Monte Lodge (Bukidnon). The gathering was also attended by DMPL Director Edgardo M. Cruz, Jr.

Mr. Alejandro highlighted the company's growth strategies towards the medium term. He called on the team to deliver high operational efficiencies, explore market innovations across all core product categories, increase exports business, expand fresh fruit exports as a new growth platform, and start up S&W and the Bharti-Del Monte partnership.

The acquisition of key businesses marked the transformation of DMPL (parent company of Del Monte Philippines) into a global branded business. Start-up operations of the Bharti-Del Monte India business provides a launching pad for marketing processed and fresh fruits and vegetables in India, Europe and the Middle East under Field Fresh and other private labels. Acquisition of the premium S&W brand is another key growth platform for producing and exporting branded fruit and vegetable consumer products for marketing across Asia, the Middle East, Europe and Africa.

Messrs. Campos and Alejandro also thanked the team for bringing the company closer to the “2×5 vision” (doubling the company's business in five years, at most), with culinary, beverage and fruit snack businesses identified among key revenue drivers. They credited “aggressive long-term plans, performance accountability and an agile, dedicated and motivated workers with strong teamwork as key factors in achievements.

A tribute to our historic past

Del Monte Philippines joined the community in inaugural rites for commemorative markers at the former Del Monte Air Field in Manolo Fortich, Bukidnon and at the Cagayan de Oro wharf. Former Philippine President Fidel Ramos, Cagayan de Oro City Mayor Constantino Jaraula, officials of local government units and the United States military, Filipino-American veterans and other guests joined the rites at both sites.

The Del Monte Air Field (now a papaya plantation operated by DMPI's agrarian reform cooperative DEARBC), was a strategic staging point of the United States Armed Forces in the Far East (USAFFE), serving as its lone airfield in Mindanao and base of the B17 bombers of the 19th Bomb Group and the P40 fighters of the 24th Pursuit Squadron, until the surrender in May 1942.

A sense of history, The MacArthur memorial in Diklum (Manolo Fortich); local and foreign dignitaries at the Macabalan (Cagayan de Oro) memorial; Former Phil. President Fidel Ramos with Corp. Labor Relations Sr. Manager Ramon Velez at the Del Monte Lodge after the inauguration rites; Cannery HR Sr. Manager Jose Diaz Ill with Cag. de Oro Mayor Constantino Jaraula at the Macabalan memorial.

General Douglas MacArthur, USAFFE supreme commander, flew out of the Del Monte Air Field in March 17, 1942 to Australia. The general, his family and general staff stayed at the nearby Del Monte Lodge before taking this historic flight. A few months later, Philippine President Manuel Quezon and his family flew out of the Airfield on evacuation to the United States. The Macabalan marker highlights General MacArthur's historic landing at the port in March 13, 1942 before flying out of the Del Monte Air Field to Australia.

Both memorials were built through the joint efforts of local Rotary organizations, local government units, the National Historical Commission and members of the private sector.

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