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Best Keyword Research Depends On 4 Factors

Learning to perform the best keyword research is the number one factor in how your blog posts and pages will rank. And of course, the better they rank, the more likely you will achieve the goals of your blog.

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Best Keyword Research Elements

That brings us to the question, what exactly defines the best keyword research? Finding phrases to target is based upon four things:

  • Implied Usage - This is so critical and needs to match up with whatever action you want people to take. “Where to buy red cars” implies someone is looking to buy a red car, whereas “how to take care of red cars” will be used by someone who already has one. You need to know the difference.
  • Monthly Searches - Obviously, we need to know how much potential traffic we could get from the keyword. There are lots of different theories about this, but a good rule of thumb is if you get the number one position for the keyword, you can expect at least 50% of all searches to click your link.
  • Competition Level - While monthly searches tell us how much traffic we could potentially get to our blog or website, the competition level is what determines whether we really can or not. The fact is that there are some keywords out there that you will never rank for because big players are paying thousands of dollars every month to maintain high rankings. Don’t even waste your time on these.
  • Keyword Precision - This relates somewhat to implied usage, but keyword precision is a big factor in your phrase selection. You need to be mindful that the precision of your keyword will deliver less overall traffic, but that small stream of visitors will be ready to take action. Such as the phrase “where to buy red cars” we used earlier. This phrase will deliver much less traffic than the keyword “red cars”, but it will most likely deliver serious buyers to your site.

Developing A Healthy Keyword Research Mindset

Your goal should be to deliver highly targeted visitors to your blog. Begin thinking of the exact steps that you would like your visitor to take after they read your post or page. This is the exact mindset you should have before beginning the best keyword research process.

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