Did you as many as 85% 1 of all internet users made purchases online in the past six months ? This is exactly why every business needs to tap into this market during these tough, economic tim es. You have to go where the money is being spent. A s many as 20% 3 of all Google searches include a location in the search parameters , so if your business doesn’t claim its Google Places page you are certainly ignoring a rich source of potential customers . Most consumers choose to take their business to a local company because it is generally more convenient and it is their way of supporting their economy. However, they are using the internet first to find local companies to do business with. In fact, 9 5% 3 of people search online before they make a purchase . By not making yourself prominent in Google Places , you are making it much harder for potential customers in your local area to find you . Not only that, but you are missing out on an opportunity to e ffectively generate some foot traffic through your doors and increase sales. If you would like to change that, c ontact me at to get more information about how you can get a strong, optimized Google Places listing.

Adeyinka Adeyanju.


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