DEVTOME.COM HOSTING COSTS HAVE BEGUN TO EXCEED 115$ MONTHLY. THE ADMINISTRATION IS NO LONGER ABLE TO HANDLE THE COST WITHOUT ASSISTANCE DUE TO THE RISING COST. THIS HAS BEEN OCCURRING FOR ALMOST A YEAR, BUT WE HAVE BEEN HANDLING IT FROM OUR OWN POCKETS. HOWEVER, WITH LITERALLY NO DONATIONS FOR THE PAST 2+ YEARS IT HAS DEPLETED THE BUDGET IN SHORT ORDER WITH THE INCREASE IN ACTIVITY ON THE SITE IN THE PAST 6 MONTHS. OUR CPU USAGE HAS BECOME TOO HIGH TO REMAIN ON A REASONABLE COSTING PLAN THAT WE COULD MAINTAIN. IF YOU WOULD LIKE TO SUPPORT THE DEVTOME PROJECT AND KEEP THE SITE UP/ALIVE PLEASE DONATE (EVEN IF ITS A SATOSHI) TO OUR DEVCOIN 1M4PCuMXvpWX6LHPkBEf3LJ2z1boZv4EQa OR OUR BTC WALLET 16eqEcqfw4zHUh2znvMcmRzGVwCn7CJLxR TO ALLOW US TO AFFORD THE HOSTING.

THE DEVCOIN AND DEVTOME PROJECTS ARE BOTH VERY IMPORTANT TO THE COMMUNITY. PLEASE CONTRIBUTE TO ITS FURTHER SUCCESS FOR ANOTHER 5 OR MORE YEARS!

Anatomy of an Ad

Have you ever wondered how a TV commercial is born? What's the big idea? Who is the ad talking to? Who writes the clever lines and dreams up the visuals? Why advertise in the first place?

We advertise because we have an important story to tell. Our story always revolves around our products' refreshing taste, nutritional value, and health benefits.

Take Del Monte Fit 'n Right, for example. This is one product with a truly exciting story to tell. It not only refreshes. It also has fat-burning L-Carnitine and B-Vitamins, to help you get the body you've always wanted.

We want to send the message primarily to young adults (although this product can be beneficial to everyone) who may find it quite relevant because they belong to what we call Generation F (F for Fit). These are young men and women known for their burning desire to burn fat, look good, and feel good. Many of them are physical fitness buffs and upwardly mobile. They are a generation committed to a healthier and more active lifestyle. And we have the perfect product for them in Del Monte Fit 'n Right.

But ideas need to be translated into memorable lines and sensational visuals. We need help. So we turn to communication experts who possess the creative talent and production technology we can use to find the right words and perfect pictures that capture not only the idea we want to convey but also the imagination of Generation F. We engage the services of an advertising agency. But William Shakespeare the great English playwright warns us,”There's many a slip 'twixt the cup and the lip.” We could lose our way from intention to execution and fail to deliver the message to our target audience. That's why advertiser and advertising agency must put their heads closely together and work as one to produce the ad we want. When they do, an excellent idea like Del Monte Fit 'n Right becomes an outstanding TV commercial.

Have you ever wondered how a TV commercial is born? What's the big idea? Who is the ad talking to? Who writes the clever lines and dreams up the visuals? Why advertise in the first place? We advertise because we have an important story to tell. Our story always revolves around our products' refreshing taste, nutritional value, and health benefits. Take Del Monte Fit 'n Right, for example. This is one product with a truly exciting story to tell. It not only refreshes. It also has fat-burning L-Carnitine and B-Vitamins, to help you get the body you've always wanted. 12 We want to send the message primarily to young adults (although this product can be beneficial to everyone) who may find it quite relevant because they belong to what we call Generation F (F for Fit). These are young men and women known for their burning desire to burn fat, look good, and feel good. Many of them are physical fitness buffs and upwardly mobile. They are a generation committed to a healthier and more active lifestyle. And we have the perfect product for them in Del Monte Fit 'n Right. But ideas need to be translated into memorable lines and sensational visuals. We need help. So we turn to communication experts who possess the creative talent and production technology we can use to find the right words and perfect pictures that capture not only the idea we want to convey but also the imagination of Generation F. We engage the services of an advertising agency. But William Shakespeare the great English playwright warns us, “There's many a slip 'twixt the cup and the lip.” We could lose our way from intention to execution and fail to deliver the message to our target audience. That's why advertiser and advertising agency must put their heads closely together and work as one to produce the ad we want. When they do, an excellent idea like Del Monte Fit 'n Right becomes an outstanding TV commercial.

Fast-tracking the Transformation

From pineapple leader to nation's food industry leader. Del Monte takes a new road to 'Transformation' - a key step to grow our company from pineapple industry leader to 'undisputable' leader in the Philippine culinary, beverage and snack industries - as it launches exciting campaigns to introduce new products and reacquaint Philippine consumers with existing products.

Customer Development and other key teams of the company jointly launched an inspirational eye-opener called 'Transformation,' rallying for a fresh look at our business and new ways to market our products.

The launch, held in Manila, introduced our campaigns for new products that best illustrate our 'Transformation.' The new ads showcase our fresh lineup of culinary, beverage and snack products: lycopene-rich sauces and marinades, Fiber-Enriched Pineapple Juice, fruit snack in plastic cup and Fit 'n Right juice in PET bottles.

Here's how our new ads successfully create impact and 'bigness' for our breakthrough products and drive home the point that we're here to serve our customers better:

For Fit 'n Right, our first-ever beverage in bottled container, our team came up with a casting coup by top billing today's three hottest young stars and icons - Richard Gutierrez, Marian “Marimar” Rivera and MarieI Rodriquez - together for the first time in one exciting TV ad.

The “3x your Love” culinary ad is a fresh take on our 'Lycopene' campaign which urges homemakers and cooks to use tomato-based sauces thrice a week as espoused by the United States Food and Drug Administration (USFDA). Lycopene is a phytochemical found in tomato that can curb the risk of certain types of cancer and other diseases. The new Fiber-Enriched Pineapple Juice ad anchored by Lucy Torres encourages everyone to drink the product daily via a “Detox Daily” regimen. Ads for our first ever fruit snack in cups encourage healthy snacking among on-the-go young consumers.

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